"Simplify Each Moment"
dash. is a modern lifestyle brand for men and women who seek simplicity in their ever-busy life.
We believe in creating better experience through simplicity in everyday life. Our mission is to bring pleasure & simplicity to everyday living; removing frustrations and inconvenience from daily tasks.
We offer everyday products & services that help create a seamless experience to make your day more enjoyable; letting you focus on what really matters to you. Afterall, life's complicated enough.
Our Philosophy
dash. believes in creating daily experience free of frustrations. To help simplify each moment of your life, dash. carefully create unique products & services, following 3 key principles:
Simple
Minimal, easy-to-understand solutions to simplify each daily moments.
Practical
Easy & useful features in simple design, for everyday living.
Universal
Simple products designed for anyone, at any age & for any occasions.
Our Story
dash. was founded in 2019 with the vision to help create better daily experience for modern city life; bringing simplicity into everyday life through unique products & services.
Inspired by Morse Code, a universal communication language that brings the world together through mere “dashes” and “dots”, comes a philosophy of “Doing More with Less.” – The art of creating seamless experience through minimal design solutions, free from complexities, that is easy to understand and simple to use.
